Entertainment Business
March 2021

Scaled Local Entertainment Business by Increasing Customer LTV

The outright goal of the campaign was to lay the foundation and a digital marketing roadmap starting from scratch.

Services

Social Media Advertising, Social Media Marketing, Email Marketing, Loyalty Program Integration, Influencer Marketing, Website Development.

Platforms

Facebook, Google, Tik Tok, Instagram, Snapchat, Webflow, Klaviyo

Result 1

489%
12 Month Traffic Increase

Result 2

4.5X
Increase in ROAS

Project Overview

The outright goal of the campaign was to lay the foundation and a digital marketing roadmap starting from scratch. This local entertainment venue had been around Southern California for over 30 years and had been operating without a digital marketing structure.

  • Create and set up all accounts, purchase domains and establish initial brand presence
  • Increase customer lifetime value through email marketing and customer loyalty programs
  • Establish an online funnel for acquiring new customers

Execution

The project began with establishing all accounts and a fresh website build. We opted for Webflow as the main technology platform for the website as it allowed the flexibility we needed for the project, to successfully build an optimized mobile first user experience. From there, we roadmapped a digital marketing strategy to align with the client goals and KPI's, focusing mainly on creating a memorable user experience to improve customer lifetime value through social media, email marketing and loyalty programs, combined with leveraging paid advertisement for new customer acquisition. The campaign included the following:

  • Influencer whitelisting
  • Social Media Marketing
  • Webflow landing pages
  • Webflow website build
  • Google Display ads
  • Facebook Ads
  • Google Search
  • Facebook and Google Remarketing
  • Email Marketing

Results

The end result (and currently evolving) is outlined below, with our client meeting 2020 revenue goals month over month even with the pandemic, increasing total revenue from 2019 to 2020 by over 35%. This was achieved by creating a strong connection with their customers, allowing them to have a long lasting relationship, ultimately increase sales and customer life time value.

  • 489% increase website traffic while maintaining ad budgets
  • 35% 12 month overall revenue growth
  • 4.5X Increase in ROAS

Testimonials

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Take a look at some of the wonderful things that are being said about Media Jet.

“Media Jet helps turn our ideas and visions into reality. They are very good understanding what we want and helps us get to that direction. Media Jet is always looking out for us and going beyond what we ask for. Very happy to be working with their team.”

Bernardo Name
Biggies Executive

“Jorge, Alan and their entire team are the new digital marketing gurus. It's been an amazing experience.”

Moises Hernandez
Ivita Life Sciences

"Media Jet helped us capitalize on the traffic our site was receiving and scaled our ad revenue. In shorthand, they poured gasoline on our fire, and boy did we have a show. Thank you MJ Team."

Jack Delulio
Head of Marketing at Creator FX

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