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B2C Ecommerce
August 2020

How we scaled this e-commerce brand by 300% using Facebook and Google Ads

The goal of the campaign was to reduce CPA on Facebook and Google in order to scale the B2C and eCommerce side of the business.


Social Media Marketing, Paid Advertising, Content Creation


Facebook, Google, Instagram

Result 1

Increase in Ecommerce Sales

Result 2

Reduction in CPA

Project Overview

The outright goal of the campaign is outlined below, with increased revenue being the main motivator. There are several challenges that come with this, as the client is in a very competitive industry, with their target audience being one of the most fought after on all platforms by advertisers.

  • Align brand message with target audience
  • Lower average CPA on all platforms to achieve positive ROI
  • Develop scalable strategies to help meet revenue goals


The main components of the campaign are outlined below. We started by building a customer journey map, and developed pieces of content to be delivered at the right time of the buying journey. The foundation was built on Social Media, creating our initial audience, and from there creating strong lookalike audiences on Facebook ads, sending the users to thoughtful landing pages, followed by a sequence of remarketing messages via Google display and Facebook remarketing ads. Over a 2 year period, this resulted in a 300% + increase in sales, with a dramatic decrease in CPA.

  • Influencer Marketing
  • Social Media Marketing
  • Landing pages for each individual campaign
  • Google Display ads
  • Facebook Ads
  • Google Search
  • Facebook and Google Remarketing
  • Email Marketing


The end result (and currently evolving) is outlined below, with our client meeting 2020 revenue goals month over month, This was achieved by creating a strong connection with their customers, allowing them to have a long lasting relationship, ultimately increase sales and customer life time value.

  • 300% increase in overall sales on Shopify
  • 20% current growth month over month
  • 70% of current revenue is recurring on subscription

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