IB Pet approached us ready for a digital evolution. Their retail stores had strong community presence, but their online footprint wasn’t generating the discoverability, traffic quality, or customer retention needed for growth. The website lacked structure, search visibility was low, and customers weren’t being nurtured after the first purchase.

We stepped in to rebuild IB Pet’s digital ecosystem—focusing on visibility, acquisition, and retention. This wasn’t just a facelift. It was a strategic rebuild designed to connect the online customer journey with the in-store experience, increase first-time buyers, and raise lifetime value over time.

And that’s exactly what happened.

1. Website Revamp: Improving User Experience & Search Discoverability

We began by reworking the IB Pet website to make it easier to navigate, easier to shop, and easier to find through search engines.

Our upgrades included:

• Improved SEO structure for stronger search visibility
• Cleaner, more intuitive navigation
• Better product categorization
• A modern visual identity that better matched the brand’s in-store feel
• Enhanced UX to guide customers toward key actions

With improved search discoverability and a frictionless shopping experience, the website became a true growth asset rather than a passive digital brochure.

2. Google Ads: Driving High-Intent Shoppers to Retail Locations

Next, we built a Google Ads structure designed to attract nearby pet owners and guide them directly into IB Pet’s physical stores.

This included:

• Local-focused search campaigns
• Geo-targeted ads directing users to the nearest location
• High-intent keyword strategies focused on pet supplies & specialty products
• Store-visit optimized campaign structures

The result was consistent retail traffic from highly qualified customers—something the brand had never achieved at scale through digital before.

3. Email Marketing Framework: Turning One-Time Shoppers Into Loyal Customers

Retention was a major opportunity, so we implemented a full email automation system designed to nurture customers from first purchase through repeat buying cycles.

Our email framework included:

• A cohesive welcome flow
• Product education sequences
• Replenishment reminders for consumables
• Post-purchase follow-up for increased satisfaction
• Win-back and reactivation campaigns

This system significantly increased customer lifetime value and built stronger relationships with pet owners who engaged with the brand repeatedly.

4. Unified Brand Lift: Aligning Image, Messaging & Performance

Beyond performance, IB Pet needed a digital identity that matched the quality and warmth of their in-store presence.
The website revamp, improved search visibility, targeted Google advertising, and email lifecycle work created a modern, cohesive brand experience that felt polished, personal, and professional.

The combination of image lift + performance lift is what unlocked real, sustainable growth.