As Needed’s first performance agency, we built and launched a fully integrated growth program across DTC and Amazon — from Meta, Google, and TikTok Ads to landing pages, email marketing, Amazon strategy, and high-converting product bundles — helping the brand scale profitably with an AOV and LTV-focused strategy.
Needed is a science-backed prenatal supplement brand committed to providing optimal nourishment for women before, during, and after pregnancy. Their products are clean, clinically-researched, and formulated by perinatal nutritionists — and they’ve built a loyal customer base of moms, OB-GYNs, and health professionals.
But before partnering with Media Jet, Needed was struggling to scale efficiently. CACs were volatile, campaigns lacked structure, and the team hadn’t yet developed a high-performing bundle or retention strategy. That’s when we stepped in as their very first performance agency.
As Co-founder Julie Sawaya shared:
"Media Jet was our very first performance marketing agency. They were instrumental in getting our paid acquisition and Amazon strategies off the ground."
Our objective was to help them scale intelligently — with a plan that prioritized AOV, LTV, and full-funnel ownership from Day One.
We didn’t just run ads — we built a multi-channel acquisition and retention engine designed specifically for prenatal customers, who are thoughtful, research-driven, and often planning for multiple life stages.
Rather than trying to simply lower CAC, we helped Needed restructure their product offers to attract higher quality customers:
Bundles & Plans: We helped architect high-perceived-value product bundles (e.g., Prenatal Essentials Plan, Complete Nutrition System) to drive up AOV and make the first purchase more meaningful.
Lifecycle Positioning: Offers were tailored to key stages — preconception, pregnancy, postpartum — allowing us to segment messaging and ad creative by life phase.
Subscription Infrastructure: Email flows, landing pages, and retargeting sequences all encouraged plan-based and subscription behavior for stronger retention and LTV.
We managed and scaled performance on Meta, Google, and TikTok — each with a distinct role in the funnel:
Meta Ads (Core DTC Engine):
We launched awareness, education, and retargeting campaigns, highlighting the science behind the brand, testimonials from real moms, and visual comparisons to standard prenatals. Each funnel stage was mapped to tailored creatives and landing pages.
Google Ads (Intent Capture):
Branded defense campaigns and non-branded search terms like “best prenatal supplement,” “prenatal vs postnatal vitamins,” and “OBGYN recommended vitamins” allowed us to intercept high-intent buyers ready to purchase or compare.
TikTok Ads (TOF & Discovery):
Using organic-feeling UGC, educational content, and founder-led videos, we tapped into a younger, research-hungry demo of new moms and health-conscious women — driving cost-effective TOF awareness that fed the full funnel.
We built high-converting landing pages to match each customer journey stage and funnel entry point:
Pages were built around plans, bundles, and “Why Needed” narratives
Strategically placed education content, doctor endorsements, ingredient sourcing, and pregnancy stage benefits
Mobile-first design with product reviews and trust signals front-and-center
These landing pages consistently outperformed PDPs, increasing conversion rates and lowering CPAs across campaigns.
We built a retention engine through lifecycle-based email flows and campaigns:
Flows: Welcome series, cart abandonment, replenishment reminders, and education-based product flows
Campaigns: Product tips, doctor features, stage-based reminders (e.g., “Trimester 2 Must-Haves”), and cross-sells into postpartum plans
Email quickly accounted for 25–30% of total DTC revenue, with high engagement rates across key segments
Alongside DTC, we optimized and scaled Amazon to complement brand growth:
Listing Optimization: Titles, bullets, A+ Content, and reviews restructured to match high-converting SEO and visuals
Amazon Ads: Sponsored Products, Sponsored Brands, and retargeting to protect branded searches and conquest competitive ASINs
Amazon Store Management: We redesigned their Amazon storefront to mirror the DTC brand experience, organizing by stage and solution set
This dual-channel approach allowed Needed to scale holistically, capturing customers wherever they preferred to shop — and maximizing lifetime value no matter the platform.
With Media Jet leading the charge, Needed transformed from a CAC-chasing early-stage brand into a well-oiled, full-funnel DTC and Amazon business. Our work generated:
✅ Hundreds of high-AOV customers through Meta, Google, and TikTok
✅ ROAS well above benchmark on both DTC and Amazon
✅ Increased retention and repeat purchases through lifecycle marketing
✅ A dramatically more sustainable and scalable foundation for growth
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