We launched and scaled NuttZo’s DTC channel through a robust full-funnel strategy across Meta, Google, and email — combining paid performance with strategic CRO to drive profitable growth for this nationally recognized retail brand.
NuttZo, a well-known CPG brand with strong retail placement in stores like Whole Foods and Sprouts, turned to Media Jet to finally build a scalable, profitable direct-to-consumer channel. While the brand had national awareness, its online infrastructure was underutilized. Our objective was to create a full-funnel digital strategy that could bring retail customers online, profitably acquire new audiences, and hit aggressive revenue milestones through owned channels.
We launched a comprehensive growth program tailored to NuttZo’s unique position as a household retail name entering DTC with major upside.
Meta & Google Ads Launch:
We introduced performance campaigns across Meta and Google, targeting health-conscious consumers, nut butter enthusiasts, and brand-aware shoppers. On Meta, we leaned into storytelling content — highlighting NuttZo’s nutritional value, clean ingredients, and functional use cases — while building conversion-focused ad structures for both cold and warm audiences. Google campaigns included branded search, non-branded category terms (e.g., “high protein nut butter,” “healthy peanut butter alternative”), and Performance Max to extend reach across Shopping, Display, and YouTube.
Email Marketing Foundation:
To drive retention and repeat purchases, we built and optimized a full suite of email flows, including Welcome, Cart Abandonment, and Post-Purchase. Strategic campaigns tied into product education, seasonal flavors, and bundling incentives — helping email become a key channel in LTV growth.
CRO & AOV Optimization:
Recognizing the importance of improving return on first-time buyers, we implemented a “Buy More, Save More” strategy directly on the product pages. This gave new customers a clear reason to increase their cart size, which led to a measurable lift in AOV and helped decrease overall CAC. These changes compounded to improve blended ROAS across the entire funnel.
Growth Program & Revenue Milestone Mapping:
Beyond daily media buying, NuttZo was enrolled into our structured growth program — where we forecasted revenue targets, allocated channel budgets accordingly, and built in creative testing sprints to unlock scale. Monthly reporting tied directly to revenue KPIs, and we collaborated closely with their internal team to prioritize launches, new SKUs, and seasonal pushes.
NuttZo’s DTC channel is now a rapidly growing and reliably profitable arm of their business. With a healthy, blended ROAS and upward-trending AOV, we’ve created a scalable acquisition and retention system that’s aligned with their long-term revenue goals. What began as a digital launch has evolved into a tightly managed growth partnership built to help NuttZo thrive well beyond retail.
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