Knighton Bee Farms came to us with a common CPG problem: the business had a strong product, but its Meta Ads account was struggling to scale efficiently. Our goal was to build a more scalable acquisition system while simultaneously increasing customer lifetime value through retention marketing and improving the way products were packaged and positioned for online customers. Statistic Title:
When we took over Knighton Bee Farms, the account had hit a wall.
The brand had a great CPG product and the potential to grow, but simply increasing the budget wasn't producing the scale we wanted.
The problem wasn't necessarily the amount of money being spent.
It was the structure behind the spend.
Our strategy was to build a Meta Ads account capable of scaling by giving the algorithm significantly more creative inputs and more opportunities to find new customers.
This is where we implemented an Andromeda-first structure, combining the brand's existing organic content with new graphic design and video content created by the Media Jet team.
At the same time, we looked beyond advertising.
We consulted Knighton on its product and offer strategy, including implementing a multipack "Buy Box" approach to encourage customers to purchase larger quantities in a single order. For a consumable CPG product, increasing the number of units purchased upfront can have a meaningful impact on AOV and overall customer economics.
The goal was to build a system where acquisition, merchandising, and retention all worked together.
Rather than building an overly complicated account with dozens of segmented campaigns and ad sets, we focused on creating a structure that gave Meta room to find the right customers.
The Andromeda approach allowed us to leverage a much wider variety of creative while consolidating data and giving the algorithm more room to optimize.
We combined:
The objective was simple:
More creative diversity = more opportunities to find scalable pockets of customers.
One of the biggest advantages Knighton had was its ability to create content around a product people could actually understand, use, and enjoy.
We didn't want the account to depend on one or two winning ads.
Instead, our team continually expanded the creative pool, using both Knighton's organic content and assets created by Media Jet's graphic design and video teams.
As certain concepts performed, we could identify what was resonating and build additional variations around those winning themes.
This gave us a repeatable creative testing system rather than relying on individual "winning ads."
We also looked at how Knighton's products were being presented to customers.
For a consumable food brand, there's a natural opportunity to increase order value by encouraging customers to purchase multiple units rather than making a single-product purchase.
We consulted the brand on implementing a multipack Buy Box, giving customers a stronger incentive to purchase more product upfront.
This helped align the offer with the economics of CPG: acquire a customer once, maximize the initial order, and then create opportunities for that customer to purchase again.
Once the account structure and creative system were in place, we began increasing spend.
Over the following months, daily spend grew from approximately $50/day to $300/day.
The important part wasn't simply spending six times more.
We were able to do it while maintaining a $20–$30 CPA, giving the brand significantly more customer acquisition without sacrificing efficiency.
That was the point where we knew we'd found the framework.
The account could finally scale.
Acquisition was only half of the opportunity.
When we took over the account, Knighton didn't have an established email marketing system in place.
For a CPG food brand, that's a major missed opportunity.
The first purchase shouldn't be the end of the customer relationship.
If someone enjoys the product, there's a natural opportunity for them to purchase again, try another product, or become a long-term customer.
The Media Jet team implemented the brand's core email flows and established a consistent weekly email marketing strategy.
This allowed us to:
Instead of continually paying Meta to reacquire the same customer, we began building a system designed to get more value from every customer we acquired.
Knighton Bee Farms went from approximately $50/day in Meta spend to $300/day, representing roughly a 6X increase in daily advertising spend, while maintaining a $20–$30 CPA.
But the bigger win was the system we built behind that growth.
Meta became the acquisition engine.
The Andromeda structure gave the account the flexibility to scale.
Creative diversity gave the algorithm more opportunities to find customers.
The multipack Buy Box increased the opportunity to capture more value from the initial purchase.
And email marketing gave the brand a way to increase the value of those customers after the initial purchase.
The combination created consistent month-over-month growth and established a repeatable framework for scaling a CPG food brand.
This is exactly the type of business we love working with at Media Jet.
Acquire the customer efficiently.
Give Meta enough creative to scale.
Increase the value of the first order.
Turn that first purchase into a long-term relationship.
That's the CPG growth framework we've continued to refine — and it's become one of our bread-and-butter strategies at Media Jet.
