We launched Kringle Candle’s paid media presence across Meta and Google for the first time, executing a highly seasonal, performance-driven strategy that generated millions in revenue at a blended 5–7x ROAS.
Kringle Candle, a premium fragrance and candle company with a strong brand legacy, approached Media Jet to launch its first major foray into digital performance advertising. Though the brand had a loyal following and a great product catalog, they had never scaled through Meta or Google. The objective was clear: build and execute a robust paid media system that could drive both seasonal and evergreen growth, profitably and at scale.
We developed and executed a full-funnel strategy across Meta and Google Ads, building campaigns from the ground up to align with Kringle’s product seasonality, customer psychology, and revenue goals.
Meta Ads Strategy:
We built a multi-layered Meta Ads campaign structure focused on cold prospecting, warm retargeting, and VIP upselling. Each funnel layer had custom creative and messaging — from cozy, sensory-driven UGC during fall launches, to giftable bundles during holiday seasons. Creatives leaned heavily on seasonality, with visuals and messaging tailored to the mood and decor style of each time of year (e.g., “Fall Favorites,” “Holiday Glow,” “Spring Refresh”).
Our creative testing framework allowed us to constantly rotate in new styles — carousels, short-form video, UGC, and dynamic product ads — to maintain freshness and performance throughout each season.
Google Ads Strategy:
On Google, we executed a robust paid search and Performance Max approach. We segmented campaigns by product category and season, enabling dynamic product placements across Search, Shopping, YouTube, and Discovery. Branded terms, non-branded search queries (e.g., “best fall candles,” “long-lasting Christmas candles”), and competitor conquesting were all layered into the mix. Performance Max became a key tool for high-volume periods like Black Friday, driving a significant portion of conversions with strong efficiency.
We also leveraged audience signals and site behavior data to tailor product feed optimization and bidding strategies, keeping cost-per-acquisition within target across fluctuating demand periods.
Advanced Segmentation & Offer Strategy:
Throughout the campaign lifecycle, we aligned product pushes with seasonal buying behavior — such as pushing Fall scents in August–September, Holiday bundles in Q4, and fresh/clean collections in Q1–Q2. Paired with time-sensitive offers like “Buy 2 Get 1 Free” or “Limited Edition Launches,” this approach allowed us to consistently refresh campaigns and maintain urgency without compromising brand value.
The results were exceptional. We drove millions in revenue through a combination of disciplined media buying, rigorous creative testing, and seasonally aligned product strategy. Blended ROAS remained consistently between 5x–7x across Meta and Google, even during aggressive scaling periods. The campaigns not only delivered strong first-time acquisition but also contributed to higher LTV as seasonal buyers returned for new launches. Kringle Candle now has a proven, performance-first advertising engine built to thrive all year long.
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