We partnered with RYNO Power to evolve their paid media strategy — launching Meta Ads, scaling Google Ads, and building out email marketing. Using our customer isolation framework, we separated and tracked new vs. returning revenue, giving the brand clarity and growth levers for the first time.
RYNO Power is a well-respected performance supplement brand, trusted by top athletes across action sports — from motocross and MTB to cycling and endurance racing. With a loyal customer base and years of brand equity, RYNO had high-performing campaigns, but their growth was flat.
From the start, we treated RYNO Power like a performance brand in its next phase — one that needed better infrastructure, not just more spend.
We began the engagement by launching Meta Ads from the ground up — not to “replace” their existing channels, but to bring in new blood.
Audience Segmentation by Persona:
We broke out campaigns by sport and lifestyle: motocross riders, cyclists, endurance athletes, and weekend warriors — each with different pain points, language, and motivation. This allowed us to test creatives and offers specific to what each persona cared about (e.g., hydration for cyclists, clean energy for MX athletes).
Creative Built Around Use-Case:
• UGC from sponsored riders
• Pre/during/post-race supplement walkthroughs
• “What’s in my gear bag” style content
• Before-and-after performance comparisons
New Customer Isolation:
Every campaign was optimized toward new customer acquisition, tracked through custom pixel setup and UTMs — ensuring that even if returning customers were still converting, budget was being allocated intelligently toward growth.
As Meta scaled, we took over and rebuilt RYNO’s Google Ads account to match the same level of clarity:
Branded vs. Non-Branded Isolation:
We separated branded traffic (repeat buyers, loyalists) from discovery-based search (e.g., “best cycling pre workout,” “natural endurance supplements”). This gave us visibility into what was actually growing the customer base.
Category-Focused Campaigns:
Built out specific ad groups for hydration, recovery, protein, and endurance — each matched with the right copy, sitelinks, and landing pages.
With new customer acquisition in full swing, we turned to email marketing to maximize repeat revenue and lifetime value.
Automated Flows:
• Welcome flow with athlete spotlights and product education
• Cart + browse abandonment flows
• Replenishment and cross-sell based on SKU behavior
• Winback sequences for churned customers
Campaign Strategy:
Centered around product launches, athlete features, race weekends, bundle promotions, and seasonal health pushes (e.g., hydration in summer, immune support in winter)
Segmentation by Sport & Behavior:
Cyclists received different flows and messaging than motocross riders. This personalization led to higher open rates, click-through, and LTV.
The single most important system we implemented was our new vs. returning revenue tracking framework. Prior to Media Jet, RYNO Power was scaling media spend without understanding where the revenue was truly coming from.
Our system gave them:
✅ Visibility into how much of each month’s revenue came from new customers only
✅ The ability to allocate spend with confidence across Meta, Google, and email
✅ A clear benchmark for what needed to happen to hit their revenue targets
RYNO Power now operates with clarity, not guesswork. With Media Jet’s full-funnel infrastructure in place, they’re able to:
✅ Drive consistent new customer acquisition while maintaining high ROAS
✅ Use persona-based segmentation to create more targeted, effective campaigns
✅ Scale month-over-month revenue, not just maintain surface-level ROAS metrics
✅ Increase email-driven LTV and reduce reliance on cold traffic spend
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