We rebuilt Twig & Leaf’s full digital infrastructure—from website optimization to product-page upgrades, email automation, and paid media across Meta, Google, and Amazon—to elevate the brand’s image and create a scalable, conversion-driven growth system.
Twig & Leaf came to us at a pivotal moment in their growth. Their product was strong, their niche was clear, but their digital infrastructure wasn’t supporting the level of performance they needed. Everything—from the website’s conversion flow to product-page clarity to backend marketing systems—needed significant improvement.
We approached the brand holistically, treating it not as a collection of disconnected marketing channels, but as one ecosystem that needed alignment, upgraded design, and modern performance frameworks. Our goal wasn’t just to run ads—it was to rebuild Twig & Leaf’s foundation so every paid click had a real chance of converting, every customer had a better experience, and every impression reflected the brand they were becoming.
This was a full-scale uplift, and it paid off.
We began by improving the overall website experience. The previous layout lacked hierarchy, wasn’t telling the product story effectively, and didn’t guide users toward purchase.
We focused on:
Stronger value communication
Improved product-benefit hierarchy
Cleaner navigation and checkout flow
Optimized mobile experience
High-performing CTA placement
These changes elevated the brand visually while also increasing conversion rate—a critical prerequisite to scaling paid traffic.
Next, we tackled the product pages. AOV was far too low for sustainable ad spend, so we introduced proven merchandising upgrades that encourage bigger baskets without feeling pushy.
This included:
Multi-pack boosters
Strategic upsells and cross-sells
Rewritten product descriptions with benefit-driven clarity
Enhanced imagery and information architecture
These improvements created a more compelling shopping experience and increased the value of each customer—unlocking more room for paid acquisition to work efficiently.
Twig & Leaf’s email system needed a complete rebuild, so we structured a full suite of automation flows designed to nurture, convert, and retain customers.
We developed:
A high-impact welcome flow
Abandon cart and browse abandonment sequences
Post-purchase nurturing for education & reorders
Reactivation flows to bring customers back
This created a dependable retention engine that supported both first-time purchases and long-term customer value.
With the site and email foundation rebuilt, we implemented a new paid media structure across Meta and Google.
On Meta, we introduced clean account architecture, audience refinement, and messaging that aligned with the new site experience.
On Google, we built a search and shopping strategy to capture high-intent customers already looking for solutions like Twig & Leaf.
Together, these channels worked in tandem—Meta for demand creation, Google for demand capture—allowing acquisition to become smoother and more predictable.
To ensure Twig & Leaf’s brand felt cohesive wherever customers encountered it, we also refreshed their Amazon presence. We created A+ content that matched the visual and messaging upgrades across their site and paid channels.
This included:
Enhanced imagery
Benefit-oriented modules
Stronger storytelling
A consistent visual identity
The result was a polished marketplace experience that supported conversion and matched the brand’s elevated aesthetic.
Twig & Leaf received a complete digital transformation—from website to product pages to email, Meta, Google, and Amazon.
Conversion rates improved thanks to a rebuilt user experience and stronger product merchandising.
AOV increased through multi-pack boosters and enhanced product-page strategy.
Email automations created reliable retention and improved lifecycle performance.
Meta and Google ads were rebuilt for clarity, efficiency, and long-term scalability.Amazon A+ content elevated their presence and reinforced brand consistency across channels.
The brand now operates with a modern, cohesive ecosystem built for growth—not guesswork.
