The Sleep Co came to us seeking a dependable and scalable acquisition engine. Their product was strong, their customer value was encouraging, but they had never cracked the formula for achieving a sustainable CPA. Paid channels weren’t working cohesively, the funnel wasn’t structured intentionally, and creative testing wasn’t fueling meaningful insights.

We approached the brand with one mission:
Build a high-performing, full-funnel structure capable of driving new customer acquisition at the right price—reliably and repeatedly.

This was more than launching ads. It required strategy, creative development, channel alignment, and a retention foundation to support long-term growth. And within the first cycle of testing, that work paid off.

1. Full-Funnel Implementation: Creating a Unified Customer Journey Across Meta, Google, and Email

We built a new acquisition framework designed to guide customers from discovery to conversion with clarity.

This included:

• Top-of-funnel Meta campaigns built around education and differentiating angles
• Mid-funnel retargeting assets to reinforce brand promise and reduce friction
• Google search + shopping structure to capture high-intent buyers
• Email automations to nurture, convert, and retain

This cohesive funnel ensured that every touchpoint supported the next, giving The Sleep Co a structured pathway for customers to move through naturally and efficiently.

2. Creative Testing Cycles: Finding the Angles That Actually Move CPA

Creative was the missing piece for The Sleep Co. Previous efforts lacked volume, variation, and direction—so we introduced structured creative testing cycles that helped us quickly find winning angles.

We tested:

• Core problem-solution frameworks
• Sleep-quality improvement messaging
• Product-benefit messaging
• Social-proof driven narratives
• Offer variations

This clarity allowed us to double down on what resonated, eliminating wasted spend and driving CPA down fast.

3. Audience Testing & Refinement: Identifying Scalable Segments

Next, we reworked the audience strategy to find pockets of efficiency and scale.

Our approach included:

• Prospecting audiences segmented by behaviors, demographics, and intent
• Retargeting audiences with contextual creative to match funnel depth
• Google keyword segmentation for relevance and cost efficiency
• Layered testing to identify high-return pockets and suppress low performers

This optimization created a predictable flow of qualified users who responded strongly to The Sleep Co’s messaging.

4. Email Automations: Turning First Purchases Into Repeat Buyers

To support profitable customer acquisition, we built a lifecycle system that increased retention and maximized LTV.

This included:

• A refreshed welcome flow
• Browse and cart recovery sequences
• Post-purchase education & upsells
• Replenishment and reactivation campaigns

These automations allowed The Sleep Co to convert more of the traffic they paid for, improving blended performance and giving them additional margin to scale.

5. Offer Alignment & Funnel Efficiency: Making Each Click More Valuable

We helped refine offer structure, ensuring congruence between ad messaging, landing pages, and email flows. This improved resonance and tightened the entire funnel, which contributed directly to hitting CPA goals.

This included:

• Testing intro offers
• Refining landing page flow
• Ensuring message continuity across channels
• Reducing friction at checkout

These optimizations turned the funnel into a conversion engine rather than a leaky system.