We launched and executed Codex Labs’ Amazon growth strategy by combining organic keyword ranking with highly targeted PPC — resulting in top-of-page visibility, steady ROAS, and a scalable TACoS model.
Codex Labs is a science-backed skincare brand rooted in biotech innovation. Their product line offers solutions for everything from acne to hydration to anti-aging, with clinical efficacy at its core. With growing brand equity and product demand, Codex Labs needed a proven Amazon strategy that could move them beyond just "being listed" — they needed to rank, convert, and scale.
That’s where Media Jet came in.
We were brought in to architect and execute a full-funnel Amazon growth program, focused on:
The goal: Rank high, convert well, and maintain a balanced TACoS model that supports long-term profitability.
Amazon is a keyword-first platform — and growth is about more than just running ads. It’s about intentional indexing, understanding how customers search, and knowing how to push your product to the top — strategically.
We began by conducting deep keyword research for each SKU in the Codex Labs catalog:
Mapped Keywords to Product Benefits: For example, the acne line focused on search terms like “best clean acne treatment,” “biotech acne serum,” etc.
Classified Keywords by Intent Tier: Not all searches are equal — we focused first on bottom-funnel terms that showed real buying intent.
Low-Competition Targeting: Instead of chasing the most obvious (and expensive) keywords, we sought strategic opportunities — terms that had good search volume but weren’t flooded by competitors.
These keywords were then organized in a master spreadsheet by product, showing:
Search volume
Competition score
Which page Codex Labs was ranking on (weekly updates)
Whether it was indexed or not
Priority score for ranking push
This gave us a living blueprint for the entire account.
Once the right keywords were identified, we deployed Amazon Sponsored Ads to accelerate Codex Labs’ visibility — with one goal: ranking for the terms that matter most.
Exact-Match Campaigns: Each campaign was hyper-focused, using 1–3 high-intent keywords to avoid dilution and improve data clarity.
Ranking Campaigns: We bid aggressively on keywords we wanted to own — especially those where we were already hovering between pages 2–4.
Defense + Brand Protection: Ensured brand terms were fully locked down to avoid competitors poaching bottom-funnel traffic.
Budget Allocation by Opportunity Score: Budgets went where we had a real chance to jump in rankings and convert profitably.
The result was a smart, intentionally unbalanced spend strategy — pushing dollars where ranking would move the needle, not just where clicks were cheap.
To support ranking and ensure long-term indexing, we optimized each listing with SEO and conversion in mind:
Back-End Keyword Insertion: Every keyword we targeted was included in the listing — title, bullets, description, and backend metadata.
Image SEO: Infused alt text and image naming conventions with key terms.
Bullet Points That Convert: We rewrote benefits into skimmable, customer-first copy that also hit our top keyword phrases.
A+ Content: Where available, we enhanced the listing with richer content to boost conversion rate and trust — which improves organic rank as well.
This created a feedback loop where organic traffic and paid clicks both lifted performance — and rankings followed.
✅ Ranked multiple SKUs on Page 1 for high-intent, strategic keywords
✅ Healthy blended TACoS while maintaining strong front-end ROAS
✅ Entire keyword system documented and tracked for weekly optimization
✅ PPC budget went further by focusing on rankable, relevant keywords
✅ Built an Amazon growth system — not just a campaign
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