We built a fully attributable acquisition engine for Cello Health by restructuring conversion tracking, deploying an Andromeda-style Meta ads framework, and scaling performance across both Meta and Google — enabling predictable telehealth patient growth in a notoriously complex tracking environment.
Telehealth companies face a uniquely challenging environment when it comes to digital advertising. Unlike ecommerce, where a purchase creates an immediate, trackable conversion, healthcare funnels involve multi-step form submissions, compliance requirements, protected health information, and delayed outcomes. This makes attribution far more difficult—and far more critical.
When Cello Health partnered with us, they needed clarity, consistency, and a path to predictable patient acquisition. Their media spend was active, but the brand lacked accurate tracking, reliable attribution, and a creative system built for scale.
Our first objective was to rebuild the tracking from the ground up so the brand could trust its data. Once attribution was fixed, we implemented a high-volume creative engine inside an Andromeda-style Meta structure and paired it with a complementary Google demand-capture strategy.
The result was a clean, scalable performance system designed specifically for the realities of telehealth growth.
Telehealth scales on the back of creative. Unlike ecommerce, where product benefits are visually obvious, telehealth requires nuanced messaging—trust, clarity, simplicity, and friction-free value communication.
To support this, we built an Andromeda-style Meta ads system that allowed:
High creative volume
Rapid message testing
Clear winner isolation
Algorithm-friendly structure
Stable scaling without over-segmentation
We helped the brand increase creative output, testing variations in:
Pain-point storytelling
Process simplification messaging (“3 steps to care”)
Outcome-focused benefits
Telehealth convenience angles
Trust-building elements like clinical authority
This gave Meta’s algorithm consistent inputs and a wide field of creatives to optimize against—critical for long-term scale in health services.
While Meta created demand, Google captured it. Patients already searching for telehealth solutions, symptoms, or service categories were guided directly into the funnel.
We structured Google ads to complement Meta by focusing on:
High-intent search terms
Service-specific keyword clusters
Localized queries where relevant
Landing-page relevancy and quality score improvements
This pairing ensured that no demand leaked out of the funnel.
Cello Health now operates with fully rebuilt telehealth-attribution tracking.
An Andromeda-style Meta structure supports high-volume creative testing and stable scaling.
Google Ads captures high-intent demand and complements Meta acquisition.
The brand gained clarity on what messages resonate with patients and why.
A full-funnel system now supports predictable, compliant telehealth growth.
The foundation is set for long-term patient acquisition at scale.
