All of the content created for the campaign was made in house by the Media Jet team, and a target ROAS was hit within the first 30 days of the engagement.
SuperNaturals Health is on a mission to make healing more accessible with powerful ingredients you can trust at a price you can always justify, and Media Jet was here to help develop a strategy to drive and grow the direct to consumer side of the business.
The goal was to develop a profitable and scalable way of acquiring customers.
All of the content created for the campaign was made in house by the Media Jet team, and a target ROAS was hit within the first 30 days of the engagement.
The strategy implemented was to develop and identify our key buyer profiles, and convert those into content buckets. Each of those content buckets, became a campaign, and we began our weekly content creation process. At launch, naturally there are some of these content buckets that will perform better than others, and that is where our iteration speed and process stretches it's leg's. We then double down on the key factors behind what is working, refining our messaging and offer to further enhance performance.
The campaign reached a positive ROAS on over half of the ad creatives, driving thousands of dollars of new first time revenue within the first 30 days. In this product category where retention is so high, that ROAS will just multiply month over month as these new customers come back for their 2nd or 3rd purchase.
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