We launched Pretty Smart’s full-funnel digital presence across Meta, Google, TikTok, and email, with a focused strategy to drive Walmart retail traffic using advanced geo-targeting, localized creative, and retail-intent Google Ads.
Pretty Smart, a wellness-forward brand with nationwide Walmart distribution, came to Media Jet with a specific objective: use digital media to boost in-store traffic and sales — not just DTC conversions. We were tasked with launching all major digital channels and building a retail-first acquisition strategy that could bridge online interest with physical retail visits.
We rolled out a full paid media program supported by email marketing — all tailored to drive measurable retail demand:
Meta & TikTok Ads:
Campaigns were designed to build awareness and drive urgency among key demo groups — especially those already shopping at Walmart. Creative highlighted “Now Available at Walmart” messaging and used dynamic local overlays to reinforce store availability. On TikTok, we leaned into UGC-style videos that made the product feel both trend-forward and easily accessible.
Retail-Centric Google Ads Strategy:
Our Google strategy played a crucial role in converting online intent into offline retail action:
Branded & Category Search Ads:
We bid on both branded terms (“Pretty Smart at Walmart”) and high-intent category keywords (“best electrolytes at Walmart,” “hydration packets near me”) to capture users actively searching for purchase options. Each ad emphasized Walmart availability and included store-specific messaging when possible.
Performance Max with Store Visit Goals:
We launched Performance Max campaigns optimized for local visibility, layering in zip code-level targeting and proximity radius filters around Walmart locations carrying the product. These campaigns delivered across Search, Maps, YouTube, Display, and Gmail — all with localized messaging and a call to visit Walmart stores.
Location Extensions & Store Finder Integration:
For mobile search ads, we enabled location extensions pointing to Walmart stores and integrated a “Find Us at Walmart” landing page experience. This ensured that anyone who clicked on our ads had a direct path to a store locator or store-specific directions — reducing friction between digital interest and physical conversion.
Email Marketing Support:
We also built out email flows and campaigns to educate and remind existing customers of Walmart availability — reinforcing in-store convenience and providing helpful links like store locators or purchase reminders tied to Walmart promotions.
Paid media campaigns delivered strong local engagement and store locator clicks, while the Google strategy specifically ensured high-intent customers were redirected to physical retail locations with minimal friction. The result was a true omnichannel lift — with online ads fueling offline sales and elevating Pretty Smart’s presence in a competitive retail landscape.
