We launched Frankincense & Myrrh’s first Meta and Google ad campaigns with a focus on driving retail foot traffic through geo-targeted digital strategy and retail-optimized landing experiences.
Frankincense & Myrrh, a well-established wellness brand with deep retail distribution, came to Media Jet looking to activate paid media for the first time — not to drive DTC sales, but to increase visibility and drive in-store purchases. Our goal was to craft a performance strategy tailored specifically to support and scale retail traffic.
Instead of following a traditional eCommerce conversion model, we built a retail-centric digital strategy designed to direct customers to the nearest brick-and-mortar store.
Landing Page with Store Finder:
We developed a custom landing experience focused on retail intent. The page prominently featured a store locator tool that automatically populated nearby store locations based on user location. The messaging prioritized “Find Us Near You,” with minimal DTC friction and strong local urgency. This gave users a seamless path from ad click to in-store visit.
Meta & Google Campaigns:
We launched geo-targeted campaigns on Meta and Google that focused on regions with known retail presence. Using detailed area code mapping, we set up hyperlocal targeting parameters to ensure ad impressions were only served to people in proximity to verified retailers. On Meta, we layered on interest-based audiences likely to purchase in the pain relief and wellness space, ensuring our message reached the right buyer pool. On Google, we paired branded search with location extensions and map-focused ads to boost local discovery.
Retail Messaging & Creative:
Our creative strategy emphasized convenience, trust, and local availability — with ad copy like “Find Frankincense & Myrrh Near You” and “Now Available in Your Area.” This helped bridge the online-to-offline gap, reinforcing that shoppers didn’t need to wait or pay for shipping — they could find the product in-store, today.
The campaign successfully funneled thousands of users to the store locator, turning paid traffic into real-world foot traffic. The retail-focused landing page became the highest-converting destination across all ad campaigns. By using precision geo-targeting and localized creative, Frankincense & Myrrh was able to increase awareness in key markets and support their retail partners with measurable, store-level demand.
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