We launched Emporia’s Meta Ads for the first time and took over their Google Ads, scaling this high-ticket, niche product through performance media — while also indirectly lifting their Amazon channel through increased brand awareness.
Emporia is a high-growth energy management brand offering smart EV chargers, home power monitors, and connected systems built for sustainability-conscious homeowners. Their product is highly technical and serves a niche audience — primarily EV owners and solar adopters looking for smart, affordable home energy control.
Before working with Media Jet, Emporia had a strong Amazon presence and basic Google Ads in place, but no Meta presence, no conversion-focused landing experiences, and no email infrastructure to drive retention. We were brought in to build a high-performing acquisition and retention system from the ground up — with the added challenge of scaling a complex, high-ticket product to a very specific customer profile.
We treated Emporia’s account as a full-funnel growth system, not just a collection of ads. Our strategy spanned Meta Ads, Google Ads, email marketing, and web development — all designed to reduce CAC, increase LTV, and position Emporia as the industry leader in smart home energy.
Strategic Segmentation:
We launched Meta Ads targeting very specific, high-intent personas — EV drivers, smart home enthusiasts, solar homeowners, and environmentally conscious tech buyers. Custom interest stacks and lookalikes enabled precision targeting for a niche, high-value product.
Creative That Converts:
Since this was a first-time Meta launch for Emporia, we tested a range of ad types:
UGC and testimonial videos from customers
Static graphics explaining key benefits (“Charge your EV smarter. Save money.”)
Feature-focused carousels with callouts like energy tracking, mobile control, and installation ease
These ran across Top-of-Funnel awareness and Bottom-of-Funnel conversion campaigns, resulting in a consistent 3+ ROAS — and a completely new DTC revenue stream.
We restructured Emporia’s Google account from the ground up, segmenting search campaigns by intent level and product category (e.g., “Level 2 EV charger,” “whole home energy monitor”).
Performance Max campaigns were deployed with optimized product feeds to maximize exposure across Shopping, YouTube, Gmail, and Display.
Result: significantly improved efficiency and lower CPA across all search types.
Rather than driving traffic to generic product pages, we built dedicated landing pages tailored to specific buyer profiles and product benefits. These pages:
Matched Meta and Google ad messaging 1:1 for stronger conversion continuity
Included strong CTAs, value stacking (e.g., rebates, cost savings), and social proof
This led to higher conversion rates, reduced bounce rates, and greater trust with high-AOV buyers who needed more information before making a decision.
We built Emporia’s email flows and campaigns from scratch to retain customers, increase LTV, and close abandoned carts. The email system included:
Automated Flows: Welcome series, Browse Abandonment, Cart Abandonment, and Post-Purchase education
Campaign Strategy: Product education, feature updates, rebate opportunities, and promotions around seasonal energy savings
Segmentation: Based on behavior and product interest, ensuring relevant messaging based on customer journey stage
Email quickly became a key owned channel, generating revenue while supporting the brand’s education-first positioning.
Though we didn’t run ads directly to Amazon, our Meta, Google, and email efforts created halo effects across channels. As we scaled brand awareness through performance media, Emporia saw:
Increased branded search volume (benefiting Amazon listings)
More customers choosing to buy on Amazon after encountering the brand via Meta or Google
Higher rankings and better velocity on Amazon due to cross-channel demand
This is a testament to how well-crafted DTC campaigns can create omnichannel lift, even without touching the marketplace directly.
Emporia added hundreds of new customers, unlocked a new revenue-driving Meta Ads channel, increased retention through smart email marketing, and boosted conversion rates with custom landing pages. All paid channels delivered consistently strong ROAS (3x+), and the brand is now better positioned for long-term customer ownership, lower CAC, and diversified channel growth — with Amazon sales also growing as a result of broader visibility.
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