We partnered with Alpine Provisions to implement a comprehensive full-funnel marketing strategy, integrating paid media, email, and CRO to scale acquisition and maximize on-site conversions.
Alpine Provisions, a wellness brand rooted in natural ingredients and sustainable packaging, came to us seeking scalable growth while maintaining brand integrity. Our objective was to bridge the gap between ad traffic and on-site conversions while building long-term brand equity.
We deployed a full-funnel growth strategy:
Meta Ads: We launched paid social campaigns that aligned with the brand’s clean and natural aesthetic. Our team handled all ad creative in-house, focusing on performance-driven UGC, statics, and motion graphics tailored to cold and warm audiences.
Google Ads & PMAX: We utilized Performance Max to target high-intent users while supplementing with branded and non-branded search campaigns for top-of-funnel visibility.
Email Marketing: We built and optimized flows such as Welcome, Abandoned Cart, and Post-Purchase, ensuring 20-30% of revenue was retained through effective lifecycle marketing.
Website CRO: To address drop-off points and boost AOV, we introduced high-converting elements like multipack bundles directly on product pages, and optimized site layout for mobile responsiveness and intuitive navigation.
Instagram Growth: To grow organic brand equity, we launched a social giveaway that attracted over 2,000 entries. This was powered by a viral loop strategy, incentivizing participants to tag and share, resulting in a boosted follower count and improved engagement metrics.
Alpine Provisions saw measurable improvements across the board — including a spike in organic visibility, stronger conversion rates, and increased AOV. The blend of paid traffic, CRO, and retention efforts delivered a holistic performance lift, setting the foundation for long-term brand growth.
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