Are Meta (Facebook) Ads Still Profitable for DTC? What the Top Brands Are Doing Differently. [Podcast]

‍

In this episode, Media Jet Marketing’s co-founders Alan Cevallos and Jorge Cevallos sit down with Daniel Tellez to unpack the biggest challenges DTC brands are facing with Meta ads — and what to do about them.

Do you need help with your ads? Schedule a free 45-minute consultation with Alan by texting him directly: (619)319-0681 (iMessages)

On this episode we discuss why Meta ad performance has declined since the iOS14 update, how to tell if your campaign or product is the problem, and what strategies are actually working right now to improve ROAS and LTV.

🔥 What You’ll Learn:

• Why Meta ads used to work — and what’s changed

• How to build a funnel that actually converts in 2025

• The importance of diversifying revenue streams & owning your data

• Holistic marketing metrics vs. Meta’s native tracking

• When to pivot to TikTok, Google, or email/SMS

• The real reason ROAS tanks when scaling

• Why retention and LTV matter more than ever

• How often you need to refresh creative to avoid fatigue

• What makes a winning Meta ad in 2025