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It all starts with having the perfect product and offer for the right audience.
Components of a GREAT OFFER.
- USP (Unique Selling Proposition)
- Price + terms of payment
- Bonuses
- Guarantee (risk reversal)
- Urgency (why they should buy now)
Offer #1. Save $100 your first 3 months. Needed Prenatal.
Save $100 your first 3 months with code Complete100.
- Lower conversion rate than an up front offer, but attracts higher value customers looking to stick around.
- One of the key offers for scaling needed to 7 figures.
Offer #2. Choose your own free gift for a year. Butcher Box.
Choose your choice of Top Sirloin Steaks, Chicken Breasts, or Ground Beef – free with every order for a year.
- They also run this on specific units, like free chicken for a year with any subscription.
- Good way to add tons of perceived value, without discounting AOV.
- Money back guarantee
- Free Shipping
Offer #3. 30% off new customers. Mindhoney.
New customers save 30% on their first purchase, + an extra 20% if they subscribe.
- Aggressive customer acquisition
- Rebrand and rename offer every quarter
Offer #4. 40% Flash Sale + buy more, get more. RYNO Power.
40% off sitewide + unlock epic offers. Spend $150 get free shipping. Spend $250 get a $20 Gift Card + Free Shipping. Spend $350 get a $50 Gift Card + Free Shipping.
Offer #5. 2 Free Tortilla Packs. Buy 3 get 2 packs free. COYOTAS.
New customers get 2 FREE packs when you subscribe to a 3 pack.
- Great value for customer, without discounting the product or affecting AOV's
- Aquires high value customers looking to commit long term to the brand.
Offer #6: Mystery Offer. Personalized offer based on your choice. Dr. Squatch
All choices lead to 20% off, but creates engagement and offers opportunity to customize based on their response.
Offer #7: Try Risk free for 60 days. Jolie Shower
Jolie will give you your best skin & hair guaranteed and is the only clinically proven shower head. Try out Jolie and if you don’t like it — though we promise you will — you can return your Jolie with full refund within 60 days.
Offer #8: Laundry Sauce - Spin to win
All traffic leads to pop up ranging from free shipping to $10 off, including a mystery discount.
Offer #9: Laundry Sauce - Intro Offer - Up to 58% off + 4 Free Gifts with Signature Package
Facebook ads traffic going to this offer featuring a $90 AOV subscription offer with all the bells and whistles.
If you want to learn more about how we use funnels to supercharge ecommerce growth, or are interested in our team building funnels for your store schedule a call directly using this link. Our agency offers a risk free 15 day trail to ensure perfect alignment.
